If you're serious about growing your online business, you must have a well-designed sales funnel. A sales funnel is the journey your customer takes from their first interaction with your brand to the exciting moment when they make a purchase.
A Step-by-Step roadmap to Building Your Perfect Online Sales Funnel
I've broken down the entire process into five simple steps to help you build your sales funnel from scratch—no guesswork involved!
Follow along, and you’ll have a funnel that drives sales and nurtures relationships.
Follow along, and you’ll have a funnel that drives sales and nurtures relationships.
Build Your Sales Funnel: Step-by-Step Roadmap
The sales funnel is the backbone of your entire marketing strategy. It guides your audience from the awareness stage all the way to becoming loyal customers. But here’s the thing: if your funnel isn’t well-structured, you’re losing money.
If you don’t have clear goals, a strategy for attracting leads, and a process to nurture them, your efforts might be going to waste.
Let’s fix that!
Let’s fix that!
I’m here to help you get it right.
With these five steps, you’re well on your way to creating a funnel that converts visitors into leads and turns those leads into happy, paying customers. Follow this simple process, and watch your sales funnel work for you while you focus on what you do best—building a business you love!
Step 1: Define Your End Goal
Before you build anything, you need a clear vision of where you want to take your customers.
What do you want them to buy?
The end goal of your sales funnel should be a specific offer: a product, service, or course. This step is vital to the success of your funnel because if you don’t know what you're offering, your customers won't understand why they should stick around.
What do you want them to buy?
The end goal of your sales funnel should be a specific offer: a product, service, or course. This step is vital to the success of your funnel because if you don’t know what you're offering, your customers won't understand why they should stick around.
Here's What You Get
End Goal Workbook PDF + Fillable
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Step 2: Create an Irresistible Freebie
A freebie is essential to your funnel because it gives potential customers a taste of what you offer. It could be a free eBook, a checklist, a mini-course, or any valuable resource that solves a small problem your ideal client is facing.
Make sure it directly relates to your final offer.
Here's What You Get
Beautiful 18-page Canva eBook Template
Opt-In Page Created in Elementor
Bonus Mock-Up Templates
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Step 3: Promote Your Freebie Everywhere
You’ve got the freebie – now it’s time to get the word out!
This is where you need to promote, promote, promote. Your audience won’t sign up for your freebie if they don’t know it exists. Whether it’s on Instagram, Pinterest, Facebook, or in your blog posts, you need to shout about your freebie from the rooftops.
Visibility is key. Don’t be shy about sharing your freebie everywhere your audience hangs out!
This is where you need to promote, promote, promote. Your audience won’t sign up for your freebie if they don’t know it exists. Whether it’s on Instagram, Pinterest, Facebook, or in your blog posts, you need to shout about your freebie from the rooftops.
Visibility is key. Don’t be shy about sharing your freebie everywhere your audience hangs out!
Here's What You Get
20 Share-worthy Canva templates in 6 formats
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Step 4: Upsell with a Thank You Page
After someone signs up for your freebie, don’t miss out on an opportunity to sell. Turn your thank you page into a sales page.
Here’s how it works: after thanking them for signing up for your freebie, you introduce them to a particular offer they can take advantage of immediately. This upsell can bring in immediate sales, but more importantly, it helps familiarize your audience with your core offer.
By the time you make your full pitch later, they’re already primed to buy.
Here's What You Get
Elementor Upsell Page
Elementor Thank You Page
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Step 5: Build an Email Welcome Series
Your email list is one of your most valuable assets, and the key to converting those freebie sign-ups into paying customers is through your welcome email series.
The magic of this email series is in nurturing the relationship, so when you pitch your offer, they’re already warmed up and excited to take the next step.
The magic of this email series is in nurturing the relationship, so when you pitch your offer, they’re already warmed up and excited to take the next step.
Here's What You Get
6 Welcome Sequence Templates
Enter your bullet points here..
Build Your Sales Funnel$39
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DIGITAL PRODUCT MOCK-UP TEMPLATES
Special one-time offer, only $7!
Using a variety of mockups for each listing helps your buyers envision the possibilities
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If you want a simple, actionable plan to create a sales funnel that runs on autopilot, I’ve made it easy for you with this 5-step guide. Follow these steps and see your conversions soar while building lasting relationships with your customers.
Your Time Is Valuable: Don't spend precious hours wrestling with complicated tech setups.
Step-by-step instructions for each stage of your funnel
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- What is your refund policy like?Because of the digital nature and the instant downloads available, refunds are not available.
- Can I contact you with any questions?Absolutely! Send me an email at info@brandandpalms.com.
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